Finnish food group Raisio has established two branded divisions, which will run its consumer and licensed products.

Paul Simmonds, who oversaw UK snack firm Glisten prior to its acquisition by Raisio, has been appointed vice president of consumer brands and will oversee the company's western, northern and eastern European food businesses. Vincent Poujarbieu has been appointed vice president of the licensed division, which, Raisio said, will consist of Benecol "in the beginning phase".

The move hints at a sharpened operational focus at Raisio's branded food businesses. The company will also continue to operate its agricultural arm on a separate basis.

Simmonds and Poujarbieu will report directly to group CEO Matti Rihko.

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RAISIO TO REORGANISE ITS BRANDS DIVISION

Raisio Brands Division will be divided into two new divisions commencing August 22, 2012. The new divisions are Consumer brands and Licensed brands.

Paul Simmonds has been appointed as Vice President of the Consumer brands Division. The new division consists of Western Europe, Northern Europe and Eastern Europe food businesses. Paul Simmonds was previously responsible for the Western Europe food business.

Vincent Poujardieu has been appointed as Vice President of the Licensed brands Division. In the beginning phase the division will consist of Benecol of which Vincent Poujardieu has been previously responsible. He also continues as Vice President of the Group's business development.

Paul Simmonds and Vincent Poujardieu will report to CEO Matti Rihko.

Reorganisation will not affect Raisio's financial reporting. Reported divisions continue to be Brands and Raisioagro.

Original source: Raisio plc