ASA Automotive Systems has opened registration for its 2014 InfoExpo User Conference July 27-29 at the Hyatt Regency Austin in Austin, Texas.

As part of Friedman Corp., a wholly-owned subsidiary of Constellation Software Inc. ASA will be joining forces with the Friedman User Group Conference and share the Austin venue. ASA says the combined conference will give everyone greater exposure to a broader product, industry and technology agenda.

Conference highlights include:

* Sessions featuring  user group meetings, industry best practices, technology tips and tricks, details about new and upgraded software offerings from ASA, and live demonstrations of ASA's new 4th generation cloud-based software product, TireMasterG4;

* Opening keynote speaker Ross Shafer, a six-time Emmy Award-winning comedian, writer and TV host who has written and produced 14 human resource training films on customer service, motivation and leadership;

* Exhibits on select ASA technology partners that deliver complimentary solutions to empower tire dealers to maximize their profits, streamline operations, and provide superb customer service; and

* Distinctive social and networking events.

"The user focus groups exemplify ASA's InfoExpo conference, because that's truly what this annual event is about. It's about connecting with our clients, creating a sense of community, in an environment where we can freely share ideas and learn from one another, and keep ASA's software at the forefront of the tire industry's ever changing needs," says Ken Halle, president of ASA Automotive Systems. 

"We are also excited to be a part of the larger Friedman Group, to give our customers exposure to other product offerings, and to network with other Friedman customers and share technology best practices."